We read the decision before we build the system.

Because we are not authorised to publish one yet. Our doctrine is that a conversion metric arrives with the client or the sector, the measurement window, the historical baseline and the attribution model, or it does not arrive at all. Until a client signs off on all four, the honest thing is to show you the market analysis and the method instead, and let you judge those.

A diagnostic. A fixed-scope read of where the decision breaks. You get a technical measurement plan, a psychological friction map and custom cut rules. You can then execute that roadmap with your own internal team or have us handle it. The build is not included and is quoted separately once we see what the diagnostic uncovers.

Yes. It is total monthly investment, fees and media combined. The media portion goes directly to platforms like Meta and Google, not to us. We do not mark up ad spend and we take no percentage of it, which is also why we have no incentive to recommend spending more than you need to.

Because both founders work on every mandate, and each one starts with an audit we build ourselves, not outsourced, not templated. There is a hard ceiling on how many we can carry at that depth. That is not a scarcity tactic, it is just what two people doing the work personally can actually hold. If we are at capacity, we will say so, and tell you when the next slot opens.

Guarantee a specific revenue outcome. Race to the cheapest bid. Guess at creative assets based on gut feelings. Take on a mandate where the real constraint is something we cannot actually fix. On the last one: if your roadblock is outside our control, we say so before you pay us, and tell you what to look for instead.