Browgeous
We moved Browgeous to Shopify and rebuilt its growth system, so online sales could compound without pulling revenue away from the salon.
A rebuilt storefront and one connected growth system moved the numbers that matter, conversion and basket size, without cannibalizing the salon.
Growth that adds to the salon, not against it.
Browgeous was scaling its business online while protecting a thriving esthetics salon. The mandate was clear: grow e-commerce revenue without cannibalizing in-salon sales, one connected system, not two channels competing for the same customer.
Online growth couldn't come at the salon's expense. It had to compound with it.
The audit
A full audit of the digital ecosystem, social, SEO/GEO, UX/UI. We mapped the KPIs that actually drive the business to surface the real bottlenecks and the growth levers worth pulling, each tied back to a concrete objective.
The Shopify rebuild
We migrated the store from Squarespace to Shopify: a complete, responsive build engineered for conversion. A CRO-first architecture, a clean SEO/GEO foundation, and a frictionless buying experience across every device.
The AI advisor and quiz
We shipped a virtual AI beauty advisor and a hyper-personalized beauty quiz. The assistant guides each customer to the right products the way the best in-salon advisor would, turning uncertainty into confident purchases and lifting the average order value.
